courtney3.jpg

ABOUT THE PROJECT

Courtney Morgan Photography is a full service photography studio located in Crossroads, TX. Courtney was in need of a pure, natural, timeless and classy brand to attract their target audience.

IDEAL CLIENT

Courtney Morgan Photography offers a variety of photographic genres, but focuses her passion on infant, children, and family portraiture.

 
line.png
 

INITIAL CONCEPTS

First, we worked through a foundational workbook to get a solid sense of  Courtney Morgan Photography. We were focused on designing around high end, simple and classy logo that will not be outdated once the trend has passed. I created a moodboard to capture the vibes we wanted for the visuals, along with some proposed colour palettes.

 
line.png
 

BRAND MOOD BOARD + STYLE INSPIRATION

Courtney Morgan-MoodBoard-01.jpg
 

NEW LOGO REDESIGN

1-01.jpg

FINAL BRANDING BOARD

web1.jpg
 

MARKETING COLLETRAL

courtney-display.jpg
web2.jpg