Logo1.png
 

CRAFTy NARWHAL

Jennifer Lynas, Brand Styling

ABOUT THE PROJECT

Jennifer is the face behind her brand, Crafty Narwhal. She sells crochet patterns and finished crocheted products through Etsy, Ravelry and Craftsy. She came to me for a rebrand with a request: to have a narwhal in her logo. She wanted to have a handmade artsy feel of it. Something unique and fun.

 

IDEAL CLIENT

Jennifer's ideal client are mothers having a baby, grandmothers of babies, young children and who like handmade DIY projects. Her crochet patterns are mainly for babies and kids, with a few adult patterns. 

 
line.png
 

INITIAL CONCEPTS

First, we worked through a foundational workbook to get a solid sense of the Crafty Narwhal brand. We were focused on designing around unique, fun and creative designs.I created a moodboard to capture the vibes we wanted for the visuals, along with some proposed colour palettes.

MoodBoard-01.jpg

LOGO CONCEPTS

logoconcepts.jpg

MARKETING COLLATERAL

businesscardmockup.jpg
baby.jpg
 
 

BRAND COLOUR PALETTE

After some exploring with application, we decided to use the pink and blue palette to capture the fun and creative vibe of  CraftyNarwhal. 

 

BRAND TYPOGRAPHY

We used a unique, fun font for the logo to capture the fun vibes of the brand. 

     Back to Portfolio