Jennifer Lynas, Brand Styling
ABOUT THE PROJECT
Jennifer is the face behind her brand, Crafty Narwhal. She sells crochet patterns and finished crocheted products through Etsy, Ravelry and Craftsy. She came to me for a rebrand with a request: to have a narwhal in her logo. She wanted to have a handmade artsy feel of it. Something unique and fun.
Jennifer's ideal client are mothers having a baby, grandmothers of babies, young children and who like handmade DIY projects. Her crochet patterns are mainly for babies and kids, with a few adult patterns.
First, we worked through a foundational workbook to get a solid sense of the Crafty Narwhal brand. We were focused on designing around unique, fun and creative designs.I created a moodboard to capture the vibes we wanted for the visuals, along with some proposed colour palettes.
BRAND COLOUR PALETTE
After some exploring with application, we decided to use the pink and blue palette to capture the fun and creative vibe of CraftyNarwhal.
We used a unique, fun font for the logo to capture the fun vibes of the brand.