BEFORE STARTING

After your contract is signed & you’ve paid your booking invoice, we’ll send over your client workbook to begin working on, along with some information about our shared Pinterest board & your content creation, which will be due by your start date.

 

Phase 1

COLLABORATIVE EXPLORATION

 
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During this discovery phase, I’ll be learning a lot about you, your work, and what matters to you. We’ll dig deep to identify misaligned aspects of your current branding. We’ll set the foundation with your core values & mission statement. Our discussions and your responses to an intensive creative brief will inspire a visual inspiration mood board with a color palette that will help to set the tone visually for your new brand personality.

 

Phase 2

 DEVELOPMENT & BRAND CREATION

 
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To gain a deeper knowledge of your business, I’ll delve into every aspect of your current branding. Each logo is created by hand, starting with  sketches, which are then transformed into clean and neat digital designs for your company. Each piece of your branding will be crafted with precision and attention to detail. I’ll create a tag line that states the purpose of your business, reinforced by an About statement that further defines the vision and positioning.

Phase 3

COLLATERAL

 
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Now that your branding is ready to go, we’ll be moving on to your collateral pieces. Your brand’s new signature will permeate every piece I create for you, including business cards and custom website graphics such as logos, patterns, textures, buttons, and social media icons. This is so exciting as you’ll get to see how your branding translates into marketing material.

 

Phase 4

WEBSITE DESIGN

 
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Now that your branding is ready to go, we’ll start working on your website design mockups – first we’ll tackle the homepage, then we will move onto your supporting pages. Once the design work is approved, we will move forward with the development & setup behind the scenes.

 

Phase  5

WRAPUP & LAUNCH

 
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During this final project phase, we’ll make sure you’ve got all of your finalized design files, a recorded screenshare web tutorial video to explore the backend of your site, & format launch graphics to promote your new brand & website on social media.  Then, it’s time to celebrate!

 

AFTER THE PROJECT

 
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Our work together, from initial dialogue through implementation of your new branding elements and website, will span approximately four to five weeks. Once your project ends, we offer 2 weeks of complementary post-launch web support and tweaks to help as you begin to navigate the backend of your site.When finished, you’ll take possession of a crystal clear visual brand identity represented in website graphics, design elements, and a simply stated brand message. This sharpened focus will allow people who encounter your business to gain an immediate understanding of you and what you do.